kit+bo

a brand concept

Created

Logo

Naming

Brand Identity

Art Direction

Social Media Content

kit+bo is a concept project showcasing a branding idea around a children's retailer selling organic and natural children's clothing and toys. 

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The colors are based on garments that have been naturally dyed while the graphics are based on plants that are used for that natural dye. The paint effect and patterns are inspired by children having fun with drawing and art in general, and this helps to keep the brand light, airy, and a bit whimsical. 

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The font is a mixture of a very round sans font that is straightforward and simple, while the secondary font is a script that is slightly exaggerated and askew. Both of the fonts work together to keep the brand focused with a child-like sensibility.

TYPOGRAPHY

*these images were used for concept only and do not belong to spco. but the following: wunderkinco.com, hellolittlepage.com, @_willaby_, moonpicnic.com, jamiekay.com, circu.net, zara.com, beyamade.com, soorploomclothier.com, bitteshop

The kit+bo social media focuses on simple and earthy imagery. Images are used to show the clothing being worn and highlighting the natural and organic features of the clothing and toys. The "hand drawn" graphics and patterns are used throughout as well as the secondary script font.

Social Media

Social Media