hand&clay

Deliverables

Logo

Brand Identity

Art Direction

Website Design

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CLIENT NEED

hand&clay sells handmade polymer clay jewelry out of North Carolina. The artist, Nicole, was used to attending craft fairs and selling here and there through Etsy. However, when she moved states and took a more time-consuming job, she wanted a professional-looking site she could manage and where she could directly sell her jewelry.

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BRAND FEEL

The look and feel of stone, clay, and earth was the biggest inspiration behind the logo and color palette. As the client was a huge nature and desert lover herself, she was keen to have a brand that also reflected her own personal style. The roundness of the letters and the ampersand in the logo play off of the curves used frequently in the jewelry.

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