goFARA

a brand concept

Created

Logo

Naming

Brand Identity

Art Direction

Social Media Content

goFARA_white_justwords.png
goFara branding kate stewart magazines.p

ABOUT goFARA

goFARA is a concept project showcasing a travel-focused brand that publishes monthly travel magazines as well as merchandise that helps you capture travel memories.

The overall branding is deeply inspired by Iceland and Nordic countries. The colors are a combination of the land, sea, and weather found there.

goFARA_blueonblue-pattern.png

goFARA as a name is a play on words. "Fara" is the Icelandic word for "go" and is pronounced "far - ah". Putting the English "go" in front of "fara" plays with the notion of telling you to "go far", to travel further and explore more.

The graphics were created from the Icelandic magical stave Vegvísir - a symbol used for guidance and protection, or "That Which Shows the Way". The smaller graphics are from the tips of the Vegvísir, while the asterisk-like core of the stave was combined to create the geometric pattern(s).

The fonts are a combination of clean lines inspired by Scandinavian design, and one with a handwritten feel influenced by journal writing.

goFARA mood board.png
goFARA_runestaveprint_green.png
goFARA_linesongirl.png
goFARA_hikingwithstars.jpg
gofara_colorstory.png
goFARA_fonts.png

TYPOGRAPHY

goFARA_greensubmark_onlightgreen.png
goFARA_animalonwhite.jpg
goFARA_whitelogoongrey.png
goFARA_white_vegvisir.png