Deliverables

Brand Voice & Direction

Brand Strategy

Social Media Brand Identity

Social Media Content Creation

Website Design

CoinControl

CoinControl is a mobile cryptocurrency trading app that allows you to manage your portfolio and trade crypto on the go. The CoinControl app was created and developed by a small startup team in Charlottesville, Virginia. While the team already had a logo in place and a clear vision of what their cryptocurrency trading app could provide for users, they needed a strong brand identity and website to stand out in the cryptocurrency app marketplace in both communications and across social media.

BRAND VOICE

CoinControl knows that the simplest way is the best way. After all, our favorite saying is, “Work smarter, not harder”. CoinControl is witty, straightforward, and thinks all those bells and whistles are ridiculous. We prefer to keep things nice, clean, to the point but add a cheeky little spin when telling you our points of view. 

TYPOGRAPHY

Large headline: San Francisco Display Heavy

Small headline: San Francisco Display Regular

Body Copy: San Francisco Display Regular

Caption, reference, call to attention:  San Francisco Display Regular, Italic

BRAND STYLE

The CoinControl brand has a simple and clean aesthetic using mainly black, dark blue, and grey. The social media posts are a bit lighter, infusing pops of white, blue and a sporadic hint of crimson. CoinControl uses uncomplicated imagery, direct language and strives to be witty versus cheeky and confident versus arrogant.  

Social Media

CoinControl is a mobile cryptocurrency trading app that allows you to manage your portfolio and trade crypto on the go. The CoinControl app was created and developed by a small startup team in Charlottesville, Virginia. While the team already had a logo in place and a clear vision of what their cryptocurrency trading app could provide for users, they needed a strong brand identity and website to stand out in the cryptocurrency app marketplace in both communications and across social media.

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